This Year’s Mustard Day
SATURDAY, AUGUST 5, 2023 | 10am – 4pm
The epic street festival is once again back on the Big Yellow Day. Join us on the first Saturday in August for National Mustard Day, our annual homage to the King of Condiments. This family-friendly event is planned, rain or shine, to bring you all the excitement of our traditional condimental food festival at the corner of Hubbard & Parmenter.
Be sure to check this page often as event details may evolve a bit between now and Mustard Day. Below is a summary of planned events and attractions. There’s really nothing quite like National Mustard Day in Middleton!
SCHEDULE OF EVENTS | SATURDAY, AUGUST 5, 2023 | 10am – 4pm rain or shine
FRENCH’S MUSIC STAGE
10:00 The Mustard Day Overture with The Blue Accordion
10:30 Opening Ceremony with Dr. Mustard, Dean of Poupon U
11:00 John Masino Band
1:00 to 4:00 Frank Martin Busch and the Names (pictured above)
4:00 The BIG Mustard Day 50/50 Raffle Drawing (more info below)
MUSTARD MUSEUM FAMILY TENT
11:30, 1:15, 2:45 Kids Are People Too! (three interactive family shows)
Hubbard Avenue Diner Pie Walk (between Kids Are People Too! shows)
The BIG 50/50 Mustard Day Raffle
FOOD GLORIOUS FOOD (and Drinks)
Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream
Usinger’s Bratwursts and All-Beef Hot Dogs
“Holy Cow” Grilled Cheese Sandwiches (sponsored by Cabot Cheese)
Cleveland Kitchen Kraut, Kimchi and Pickle Chip samples
Hot Soft Pretzels (with mustard)
Ice cold beverages
ACTIVITIES
— MEET THE MUSTARD MAKERS —
Plochman’s Mustard
Kelley’s Gourmet Mustard
Stormin’ Gorman Thomas and his mustard sauce
(see more info below)
— MUSTARD MARKETPLACE —
Souvenir T-shirts
Mustards Galore!
— FUN —
Meet the French’s Mustard Mascot
Balloon Twisting by Pop Art Entertainment
Face Painting
— GAMES —
French’s Mustard Ring Toss
Plochman’s Spinning Wheel of Mustard Fortune
Mustard Bowling
Lucky Mustard Dice
Fishing for Mustard
Feed the Curator
— INSIDE THE MUSTARD MUSEUM —
See the World’s Largest Collection of Mustard and Mustard Memorabilia
Enjoy MustardPiece Theater
Browse the Museum Gift Shop & Store
— ABOUT THE MUSTARD MAKERS & MARKETPLACE —
Meet the Mustard Makers! All three who will be here on Mustard Day (Plochman’s, Kelley’s, Gorman Thomas) are recent medal winners of the 2023 World-Wide Mustard Competition. Sample some of their most popular flavors, as well as some of our Gift Shop’s best selling mustards and gourmet goodies.
WATCH OUR 2022 MUSTARD DAY VIDEO…
Donations and proceeds from hot dogs & bratwurst sales, games and activities benefit the Sauk Trails Optimist Club as well as the nonprofit National Mustard Museum.
Contact: Barry Levenson, Museum Founder & Curator, 608-831-2222 or 608-235-3870 (cell) or Patti Levenson, Event Coordinator 608-444-5280 (cell)
MAJOR MUSTARD DAY SPONSORS
MUSTARD DAY GOLD SPONSORS
