This Year’s Mustard Day
SATURDAY, AUGUST 1, 2026 | 10am – 4pm
The epic street festival is once again back on the Big Yellow Day. Join us on the first Saturday in August for National Mustard Day, our annual homage to the King of Condiments. This family-friendly event is planned, rain or shine, to bring you all the excitement of our traditional condimental food festival at the corner of Hubbard & Parmenter.
Be sure to check this page often as event details may evolve a bit between now and Mustard Day. Below is a summary of planned events and attractions. There’s really nothing quite like National Mustard Day in Middleton!
SCHEDULE OF EVENTS | SATURDAY, AUGUST 1, 2026 | 10am – 4pm rain or shine
FRENCH’S MUSIC STAGE
10:00 The Mustard Day Overture
10:30 Opening Ceremony with Dr. Mustard, Dean of Poupon U
10:45-12:45 PM The Ramble
1:15-3:45 PM Red Hot Horn Dawgs
3:45-4 PM The BIG Mustard Day Raffle
MUSTARD MUSEUM FAMILY TENT
Events to be announced soon!
FOOD GLORIOUS FOOD (and Drinks)
Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream
Bratwursts and Hot Dogs
Hot Soft Pretzels (with mustard)
Ice Cold Beverages and Beer
ACTIVITIES
— MEET THE MUSTARD MAKERS —
Plochman’s Mustard
Stormin’ Sauce by Gorman Thomas
— MUSTARD MARKETPLACE —
Souvenir T-shirts
Mustards Galore!
— FUN —
Meet the French’s Mustard Mascot and friends
Face Painting, Glitter Tattoos, Balloon Twisting and appearances by Madison Circus Space entertainers!
— GAMES —
French’s Mustard Ring Toss
Plochman’s Spinning Wheel of Mustard Fortune
Mustard Bowling
Lucky Mustard Dice
Fishing for Mustard
Feed the Curator
Mustard Cornhole
Mustard Pitch
— INSIDE THE MUSTARD MUSEUM —
See the World’s Largest Collection of Mustard and Mustard Memorabilia
Enjoy MustardPiece Theater
You can find parking directions here.
WATCH OUR 2024 MUSTARD DAY VIDEO…
Donations and proceeds from hot dogs & bratwurst sales, games and activities benefit the nonprofit National Mustard Museum.